Our Values:
Passionate. Purpose-Driven. United.
From its inception in 1996, JAG Interiors, Inc., has grown to be one of the most respected and honored interior design firms in California and the Western United States. Our success is attributable to a team of talented, creative and highly experienced professionals, under the leadership of our Founder, Jamie General.
Creative, Fresh & Innovative
We bring fresh ideas, thoughtful design and creative problem-solving to every project. Our work is intentional and imaginative, shaped by the unique needs of each community we serve.
Passionate
Passion fuels everything we do. In affordable housing, details matter — and we approach each project with heart, purpose and a deep sense of responsibility to the communities we impact.
Collaborative
The best solutions are built together. Our culture of collaboration strengthens every partnership, conversation and outcome.
Client-First
We anticipate needs, solve problems proactively and protect our clients’ timelines, interests and budgets. Partnership isn’t just how we work — it’s who we are.
Purpose-Driven Since 2007
We exist to uplift communities by fostering human growth through accessible, sustainable spaces. Purpose shapes our work, our culture and our long-term impact.
Our Leadership
JAMIE GENERAL
Founder & President
Founder & President
As Founder and President of JAG Interiors, Inc., Jamie General leads the firm’s strategic planning, design vision, and overall direction, including pursuing new business opportunities. Jamie founded JAG Interiors in 2007 with a clear purpose: to create thoughtfully designed, accessible spaces that support human growth and strengthen communities. For more than 25 years, she and her team have collaborated with developers, owners, project managers, architects and design partners on projects from conception through completion — including design development, construction documentation, FF&E, procurement and installation.
Jamie provides design direction and strategic oversight across all JAG Interiors projects, ensuring each reflects the firm’s commitment to creative, functional and financially responsible design. Known for her collaborative approach and long-standing client relationships, she has led a national portfolio of more than 1,000 completed developments. Her design perspective is informed by global travel, lived experience, and a belief that meaningful spaces are rooted in both beauty and purpose.
A graduate of the Fashion Institute of Design and Merchandising, Jamie is a Certified Interior Designer and has been featured in Entrepreneur Magazine as the leader of one of the “Hottest Small Businesses in America.” She has been an active member of the Los Angeles/Ventura Chapter of the Building Industry Association (BIA) since 1996, serving on the Sales & Marketing Committee and as Chair of the Women’s Council, where she was honored as Volunteer of the Year. During her tenure, she led fundraising efforts exceeding $450,000 for women’s shelters throughout the San Fernando Valley.
Jamie is also an active member of the Southern California Association of Nonprofit Housing (SCANPH) and Housing California, where she regularly provides complimentary lunch-and-learn workshops and participates in industry events focused on advancing affordable and workforce housing.